About Us
HEDERMAN BROTHERS BEGAN MODESTLY IN 1898, IN A SECOND-STORY OFFICE OVER A CHINESE LAUNDRY AND BARBERSHOP IN JACKSON, MISSISSIPPI.
By 1907, Hederman Brothers had moved to East Pearl Street where it would reside for the next 85 years. In 1928, Hederman Brothers purchased the first offset printing press to operate in Mississippi. In 1982, Henry and his son, Hap, purchased the printing company from the other family members with plans of expanding the 40,000 square-foot office in downtown Jackson.
January 1 – December 30, 2023
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How to Write Marketing Copy That Motivates!
Whether you’re creating an advertisement, a direct mail piece, or website content, compelling marketing copy can capture attention, evoke emotion,
Want More from Your Print Budget? Try This!
Direct mail is a highly effective marketing channel, but many marketing conversations must continue before they bear fruit. Your direct mail piece may prompt someone to visit your website, for example, but they often need another nudge. This is where retargeting comes in. Once a prospect visits your website, you can target them again (retarget them) on social media. This allows you to engage them further and complete the sale.
Why the Upper Left-Hand Corner of the Envelope Is Critical to Your Marketing Success
Where is the most critical area of the direct mail envelope besides the mailing address? The upper left-hand corner. Yes, where you put the return address! How you use this humble section of the envelope can be the deciding factor in whether someone decides to open your envelope or not.