Home / Archive by category "Blog"
5-Point Checklist for Top-Notch Folds

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think. Here is a five-point checklist to make sure…

Continue Reading

5 Channels = 5 Ways to Help You Grow Want to grow your business? Here are five marketing ideas to build your business. 1. Mail it! Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get…

Continue Reading

Can “I’m Sorry” Win More Business? Everyone messes up once in awhile. Even the best, most responsible marketers get it wrong on occasion. When that happens, you have an excellent opportunity to boost sales and cement customer relationships. How? With a simple, personalized letter of apology. Apologies are powerful. One Forbes contributor described how one…

Continue Reading
Want More Donations? Choose Print!

Want More Donations? Choose Print!

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than…

Continue Reading
3 Tips for Better Email Marketing

3 Tips for Better Email Marketing

Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. 1. Know (we mean really know) your audience. We’re not just talking about knowing what they buy. We’re talking about how they like you to communicate. For example, younger audiences don’t like the hard sell. It’s important…

Continue Reading
Tapping Your Envelope’s Most Powerful Real Estate

Tapping Your Envelope’s Most Powerful Real Estate

What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here that your prospect will often decide to open your envelope… or not. Here are three reasons this space helps recipients decide to open your envelope: Existing customer relationship: If…

Continue Reading
Personalization Works—But You Have to Get It Right

Personalization Works—But You Have to Get It Right

Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on. This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the world. Accenture found that 41% of U.S. shoppers said they have disengaged with a company…

Continue Reading
Make Your Print Faster to Read

Make Your Print Faster to Read

Make Your Print Faster to Read Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged. The solution? Make your printed pieces faster and easier to read. Here are five ways to freshen things up…

Continue Reading
The Empowerment of Personalization

The Empowerment of Personalization

Every now and then, data points jump out at you. Here are two data points about personalization that jumped out at us recently: • 35% of Amazon’s revenue is generated by its recommendation engine. • 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on…

Continue Reading
Sell More by Educating Your Customers

Sell More by Educating Your Customers

Are most of your marketing campaigns used for direct sales? If so, why not mix it up? Try using your next mailer to offer advice or a helping hand instead. It’s a great way to sell products and deepen customer loyalty at the same time. Just look at Home Depot. Why do you think it…

Continue Reading