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Study Tests Effectiveness of Mailing Formats

Study Tests Effectiveness of Mailing Formats

What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of different mailing formats? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out. With all other factors equal, RAPP wanted to know, which techniques would be most successful? It tested five mailing formats: standard envelopes, printed…

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Paper Coupons Are Alive and Well

Paper Coupons Are Alive and Well

Despite the popularity of mobile coupons and discount apps, consumers are slow to give up their paper coupons. eMarketer estimates that 52% of adults will use digital coupons in 2017, up from 51% in 2016 and 48% in 2015. Growth is expected to continue through the forecast period (2017-2021), although that growth will gradually slow…

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Communication Arts Company

Simply put Hederman is the best. For more than forty years, we’ve counted upon Hederman’s knowledge of ever-changing technology, benefited from their mastery of the-latest and the-timeless in equipment, and enjoyed their professionalism in producing fine print projects of all types. Excellence lives at Hederman Brothers.

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