Author: Terri Mascagni

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Should You Gamify Direct Mail?

Should You Gamify Direct Mail?

As you brainstorm ideas for making your direct mail more engaging, have you considered gamification? In this strategy, you turn your direct mail pieces into components of a game. You might deliver game boards, tokens, or pieces of a puzzle. Gamification creates an element of fun and engages your target audience in a fresh and…

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Don’t Let Print Buying Stress You Out

Don’t Let Print Buying Stress You Out

There are so many details that can make or break a print job. Then you have finishing, mailing lists, dealing with the USPS. . . . and oh, yes, schedules. Print buying can be a daunting task. Try these common sense strategies to make your experience more predictable and (hopefully) stress-free. 1. Get into our…

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Are Your Fonts Like a 1970s Suit?

Are Your Fonts Like a 1970s Suit?

On one hand, using multiple fonts in a print layout can open you to a world of creativity. On the other hand, if you use too many fonts (or if the fonts you choose don’t work well together), you don’t end up with creativity. You end up with a mess. Type often obeys the law…

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5-Point Checklist for Top-Notch Folds

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think. Here is a five-point checklist to make sure…

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Multichannel Marketing

Multichannel Marketing

5 Channels = 5 Ways to Help You Grow Want to grow your business? Here are five marketing ideas to build your business. 1. Mail it! Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get…

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Can “I’m Sorry” Win More Business?

Can “I’m Sorry” Win More Business?

Can “I’m Sorry” Win More Business? Everyone messes up once in awhile. Even the best, most responsible marketers get it wrong on occasion. When that happens, you have an excellent opportunity to boost sales and cement customer relationships. How? With a simple, personalized letter of apology. Apologies are powerful. One Forbes contributor described how one…

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Want More Donations? Choose Print!

Want More Donations? Choose Print!

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than…

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3 Tips for Better Email Marketing

3 Tips for Better Email Marketing

Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. 1. Know (we mean really know) your audience. We’re not just talking about knowing what they buy. We’re talking about how they like you to communicate. For example, younger audiences don’t like the hard sell. It’s important…

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Tapping Your Envelope’s Most Powerful Real Estate

Tapping Your Envelope’s Most Powerful Real Estate

What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here that your prospect will often decide to open your envelope… or not. Here are three reasons this space helps recipients decide to open your envelope: Existing customer relationship: If…

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Personalization Works—But You Have to Get It Right

Personalization Works—But You Have to Get It Right

Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on. This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the world. Accenture found that 41% of U.S. shoppers said they have disengaged with a company…

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