Author: Terri Mascagni

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Hederman Brothers has always been there for us servicing our account needs with the utmost respect and customer care. They have a truly knowledgeable staff, from account management all the way through printing and shipping. Our team is always making sure deadlines are met without sacrificing quality or service or hitting the small details. Mike…

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5 Stats that Show Print Still Matters (A Lot)

5 Stats that Show Print Still Matters (A Lot)

Think print is starting to “lose its cool” in the age of digital marketing? Actually, the opposite is true. With the growth of digital, print has solidified its place as a channel that marketers cannot ignore. Here are five print marketing statistics that every marketer should know. 1. Some customers can only be reached by…

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Every Door Direct Mail: Your Secret Weapon

Every Door Direct Mail: Your Secret Weapon

If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) might be just what you need to take your marketing to the next level. If you haven’t tried EDDM, you could be missing…

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Should You Gamify Direct Mail?

Should You Gamify Direct Mail?

As you brainstorm ideas for making your direct mail more engaging, have you considered gamification? In this strategy, you turn your direct mail pieces into components of a game. You might deliver game boards, tokens, or pieces of a puzzle. Gamification creates an element of fun and engages your target audience in a fresh and…

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Don’t Let Print Buying Stress You Out

Don’t Let Print Buying Stress You Out

There are so many details that can make or break a print job. Then you have finishing, mailing lists, dealing with the USPS. . . . and oh, yes, schedules. Print buying can be a daunting task. Try these common sense strategies to make your experience more predictable and (hopefully) stress-free. 1. Get into our…

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Are Your Fonts Like a 1970s Suit?

Are Your Fonts Like a 1970s Suit?

On one hand, using multiple fonts in a print layout can open you to a world of creativity. On the other hand, if you use too many fonts (or if the fonts you choose don’t work well together), you don’t end up with creativity. You end up with a mess. Type often obeys the law…

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5-Point Checklist for Top-Notch Folds

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think. Here is a five-point checklist to make sure…

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Multichannel Marketing

Multichannel Marketing

5 Channels = 5 Ways to Help You Grow Want to grow your business? Here are five marketing ideas to build your business. 1. Mail it! Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get…

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